If you are a part of the bandwagon that is not using videos to improve the brand visibility, perhaps time has come to do thinking on the same. Video marketing is a developing concept and the idea is shrouded by certain myths that need not be encouraged.
Below are listed some of the common myths that prevail in the market when it comes to video marketing.
1.) No one is going to watch the video
Research has proved it that people across the globe spend over 20 hours in an month, when it comes to watching videos online on sites as You Tube. It is a myth that people will not watch the videos you post to promote your idea or service. You Tube is the second best popular site after Google and the reason for the same is the popularity of the videos posted on this platform. Get over the hesitation that people will not show interest in your videos.
2.) The video has to go viral
Another myth that prevails in the market is that the video should go viral, all the while. Of all the videos that get posted on such platforms as You Tube over two third of them rarely get over a thousand views. This does not mean that the video is not a success and the strategy has failed. The purpose is much broader and one needs to look at the wider perspective.
3.) It must meet the Hollywood Standards
It can be quite possible that one operates a small business and still wants to have a commendable presence online. The same can be achieved through online editing programs and it is only a myth that the video needs to be perfectly shot and edited. Even if you shoot the video with an average phone camera, it will serve the purpose if you are clear on the details of your service or product.
4.) The video needs to be short
Another prevalent myth is that the video needs to be short. The truth is quite contrary to this fact. The video should be such so that it serves the purpose. Do not worry about the length of the video. It can vary between two to five minutes in length, depending upon the message, you wish to convey to your target audience. The best strategy is to post a multiple set of videos varying between two to five minutes in length, so that you can cater to all categories of viewers.
5.) It is expensive to promote
This is also a myth that videos are expensive to promote. One need not spend much on production. The same can be done through an average mobile camera too. You can use traditional methods of marketing your video as email newsletter and social media websites. There is no need to engage the service of a creative agency to look after your marketing needs.
Get over the myths that prevail in the industry and move ahead with a planned strategy. You are set to gain a fortune and will make a name in your chosen niche.
About The Author: Brianne is a writer/blogger. She loves writing, traveling and reading books. She contributes on ReputationChanger.com